Privacy Policy

1. Interpretations:

LSFW Ltd ( “we”, “our” or “us”)

Customer (“you”, or “your”) – meaning the company purchasing ‘goods’ from us.

2. Opening Statement:

Welcome to furniture website operated by LSFW Ltd.

LSFW Ltd recognises that your privacy is very important to you and that it is your right to control your information. We know that providing such information is an act of trust and we take that trust seriously.

LSFW Ltd will never sell, rent or otherwise disclose any of your information, including email addresses, to any third party without your prior and explicit consent. Unless you give us specific consent to act otherwise, the following privacy policy will govern how LSFW Ltd handles the information that you provide to us.

This is a legal document that sets out how LSFW Ltd handles data that identifies you and your company. You should read it in conjunction with the LSFW Ltd Terms and Conditions of which this Privacy Policy forms part.

Access to this notice is provided at the bottom of every page on our website and at every point where personally identifiable information may be required.

B. Full policy statement:

1. Collection and Use of Information.

LSFW Ltd collects four types of information when you become a customer:

1.1 Contact Details

• Company Name

• Invoice Address

• Delivery Address

• Contact Name

• Contact Email Address

• Telephone Number

• Fax Number

• Website Address

What we use it for: To set up a customer account in such a way that allows us to communicate effectively with you.


3.1 We will also use your personal information for the purposes specifically described below:

(a) Contact/Transaction details: to respond and/or deal with your request or enquiry. we will use payment and transaction information you provide to process payment for any product or service you purchase from us. We may also use the history of your transactions with us to determine products and services that may be of interest to you.

(b) Your preferences: we will use your preference settings for the purpose of providing notifications, messages, displaying the site and following other choices you are able to make about how the site is displayed to you.

(c) Information about products you have looked at: to improve our products and services and to ensure that content from the Site is presented in the most effective manner for you and for your computer (or other electronic Internet-enabled device);

(d) Information about how you use and connect to the online service: we use this information to present the site to you on your device. We will also use this information to determine topics, products and services that may be of interest to you.

(e) Information about fraudulent or criminal activity relating to your account: we will use information about fraudulent or criminal activity relating to your account for the purposes of preventing fraud or crime.

3.2 We may anonymise and aggregate any of the information we collect (so that it does not directly identify you). We may use anonymised information for purposes that include testing our IT systems, research, data analysis, improving the site, developing new products and features or displaying information about the purchases made via our site such as the most popular purchases or purchases based on an approximate location.

3.3 This list is not intended to be exhaustive and may be updated from time to time as business needs and legal requirements dictate. Some of the personal information that the Company maintains will be kept in paper files, while other personal information will be included in computerised files and electronic databases as set out in more detail below.


4.1 We may share your personal information with the following parties:

We employ other companies and individuals to perform functions on our behalf. Examples include delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links) and processing credit card payments. They have access to personal information needed to perform their functions, but may not use it for other purposes. The Company has put in place various security and data privacy measures, including with such third parties, in order to protect personal information and shall seek to comply with UK's Data Protection Act.

Some of your personal information may be used by marketing agencies, acting on our behalf, to carry out a data matching exercise.  This is carried out on behalf of the Company to ensure that we provide you with relevant marketing information (where you have opted in to receiving such marketing).  This is sometimes referred to as “profiling”.

We may disclose specific information upon lawful request by government authorities, law enforcement and regulatory authorities where required or permitted by law and for tax or other purposes. Personal information may also be released to external parties in response to legal process, and when required to comply with laws, or to enforce our agreements, corporate policies, and terms of use, or to protect the rights, property or safety of the Company, our employees, agents, customers, and others, as well as to parties to whom you authorise the Company to release your personal information.

We will not sell your personal information to any third party other than as part of any restructuring of the Company or Group or sale of a relevant Group business.

4. Aggregate business analyses

LSFW Ltd also provides analyses of our customers in the aggregate to prospective partners, advertisers and other third parties. We do this so that we can fine-tune our forward planning and keep improving the service we provide. We may also disclose, on an anonymous basis, literal statements made by our customers.

Linked websites are not under the control of LSFW Ltd and we are not responsible for the conduct of companies linked to our website. Before disclosing any information on any other website we advise you to examine their terms and conditions of use.

5. Controlling Your Personal Information

5.1 Transfer of information

We will not supply your data to a third party for commercial exploitation unless explicitly authorised by you; so you can rest assured that we will not sell your name, personal details or email addresses to any third party without express consent from you.

The only circumstances in which we will provide any of your personal data to a third party for non-commercial purposes are those contained in this Privacy Policy.

5.2 What rights do you have to review and amend personal information?

5.2.1 You can access your account on the website to update and correct the details that we gathered when you subscribed. You must be logged in to access this information. All information is password-protected so no one can access the information but you.

5.2.2 All marketing emails will have an unsubscribe link to follow to opt out of email communications. Click this link and you will not receive any further marketing emails. There may be a slight time delay so please allow 72 hours for us to process the request.

5.2.3 Please note that even if you choose to opt-out of marketing communications there are certain emails and communications that it is necessary for us to use in order to process your order correctly. Examples of these include (but are not excluded to): order confirmations, delivery update emails and stock notifications.

5.2.4 Ask us to erase your personal data. This is commonly referred to as the right to be forgotten. This right is only applicable where there is no compelling reason for the continued processing of your personal data. There are some circumstances where this right to erasure does not apply and in such cases we would notify you of the reason(s) why we need to retain your personal data (unless prevented to do so by law).

5.2.5 Request access to your personal data via a subject access request. Your request should be made to us in writing and we may ask you for proof of your identity before providing you with the data. There is usually no fee for making such a request however, in limited circumstances, we can charge an administrative fee (which will be based on the administrative cost of providing the information).

If you wish to do so, or to contact the Company in respect of its data processing activities, please contact in writing at LSFW Ltd, 32-36 Chorley New Rd, Bolton, Lancashire, BL1 4AP.

6. Security And Prevention Against Loss, Misuse Or Alteration Of Information

6.1 Information storage

The Company takes reasonable steps to maintain appropriate physical, technical and administrative security to help prevent loss, misuse, unauthorised access, disclosure or modification of personal information. While we take these reasonable efforts to safeguard your personal information, we cannot guarantee the security of any personal information you disclose online. You accept the inherent security implications of dealing online and will not hold us responsible for any breach of security unless such breach has been caused by the specific negligence of the Company, the Group or their agents.

Your LSFW Ltd website account information is password-protected for your privacy and security. You can play an important role in keeping your personal information secure by maintaining the confidentiality of your password used on the LSFW Ltd web site. We recommend that you change your password from time to time for additional security. Please advise us immediately if there is any unauthorised use of your account by any other Internet user or any other breach of security.

Internally, access to our customer database is only granted to key LSFW Ltd staff and the companies with whom we have hardware and software maintenance contracts (who are in turn bound by a privacy clause). In addition, the database is password protected to prevent unauthorised access. Backups are run to prevent loss of information, and our Internet servers are housed in secure facilities.

6.2 Data Retention Period

We will retain your personal data only as long as is necessary for the purposes to which you consent under LSFW Ltd Terms and Conditions and this Privacy Policy, or as is required by applicable law, and then we will delete it

6.3 Place Of Processing

The personal information held by us is held on and processed by computers situated in the United Kingdom

8. Changes To This Privacy Policy

From time to time, LSFW Ltd will review and may edit this policy in accordance with potential changes to our business and as required by law. LSFW Ltd reserves the right to change its Privacy Policy at any time.

9. Use Of Your Information

The information we collect is used for our own use in developing our website. In addition, we may use the information for the following purposes:

9.1. To provide you with information relating to our website, products or our services that you request from us.

9.2. To provide you with information on other products that we feel may be of interest to you.

9.3. To meet our contractual obligations to you.

9.4. To notify you about any changes to our website, including improvements, and service or product changes that may affect our website.

9.5 If you are an existing customer, we may contact you with information about goods and services similat to those that you have expressed an interest in previously via our website.

9.6 If you are a new customer, we will only contact you or allow third parties to contact you only when you have provided consent and only by those means you provided consent for.

9.7 If you do not want us to use your data for our or third parties use then you will always have the option to object to such use by contacting us.

10. Contacting LSFW Ltd

If you have any questions about this privacy statement, the practices of this site, or your dealings with LSFW Ltd, you can contact us using the details below.

Should you have any questions concerning the LSFW Ltd privacy policy please contact us via the following channels:

32-36 Chorley New Rd




Telephone: 01204 937 445